Backed by an eminent and respected group of shareholders, Siraj Finance was established in 2004 to provide innovative the financial services and products, across the Region. Siraj appears on the lists of many major financial institutions who offer a variety of high-quality financial services for a diverse range of Institutions. The full autonomy enjoyed by the company gives it a unique standing among finance companies in Qatar and the Region.
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Our approach
Looking to streamline and uplift their brand identity, as well as develop comprehensive brand guidelines, VOLAR outlined the step-by-step process, covering analysis of company brand materials, workshops and creative uplift. For a more modern and efficient utilization of brandmark, VOLAR offered a subtle uplift to the banding, new look, and feel - UX/UI, coupled with a new brand supergraphic ensuring easily readable and usable application across multiple channels. The new proposed visual styling of the brand is reflecting energy, sustainability and natural forces, innate to the established SIRAJ brand.
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Results​
With an accurate brand uplift, SIRAJ has received an enormous response from Peers and clients, which helped them further expand into new geographical locations and grow their business within the financial investment sector.