Rowanda Robins was facing complex design challenges in their business, all of which centered around the online digital brand experience. In order to easily scale internal teams and deliver increasingly sophisticated digital campaigns and products, they needed a better way of managing design workflows and getting a clear definition of what makes a great user experience.
Rowanda
Robins
was
facing
complex
design
challenges
in
their
business,
all
of
which
centered
around
the
online
digital
brand
experience.
In
order
to
easily
scale
internal
teams
and
deliver
increasingly
sophisticated
digital
campaigns
and
products,
they
needed
a
better
way
of
managing
design
workflows
and
getting
a
clear
definition
of
what
makes
a
great
user
experience.
