ROWANDA ROBINS – VOLAR

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The challenge

Rowanda Robins was facing complex design challenges in their business, all of which centered around the online digital brand experience. In order to easily scale internal teams and deliver increasingly sophisticated digital campaigns and products, they needed a better way of managing design workflows and getting a clear definition of what makes a great user experience.

Our approach

We developed digital experience standards in collaboration with Rowanda Robins' internal departments to create a uniform visual language that helps VOLAR's teams work together on digital projects efficiently. The standards promote best practice user experience patterns, safeguard the brand, and provide a scalable design foundation. It can be accessed through a searchable drag-and-drop user interface, benefiting all departments from marketing to design, content, and development.

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Results

VOLAR revolutionized the design game by creating a stunning visual framework that brings teams together, aligning multiple stakeholders from different brands on one common design language. Thanks to the digital experience guidelines and platform, RR can now easily integrate their brand across all digital channels and keep its integrity intact. With ALSHAIIA's team owning the framework, it can continuously adapt and grow with the help of user insights, ensuring that the brand stays ahead of the game.

Less Isn’t More When It Comes To Ideas

THE HEROS FACTORY