JENA REENE
Our approach
We leveraged the company's existing social media following to target interest and lookalike audiences with video ads. Using data gathered, we introduced value-based lookalikes and a Google Shopping campaign for high-value items, with Search and DSA campaigns to capture any users not targeted by Shopping ads.
Results
Our six-month performance marketing campaign resulted in an impressive 225% improvement in ROAS, with monthly rates reaching 12.77, along with increased online traffic and web sales, and an incredible increase in Facebook ad sales, boosting brand awareness, traffic, and sales.
